Don't Turn Your Campaign Off For a While

This might be the most beautiful photo and display of Meta's algorithm learning over time.

Context

We recently launched a new campaign in our account and turned off our old one. If you read prior posts or know how I like to structure our account, then you’ll know I only ever have 1 scale campaign and 1 testing campaign. So turning off our scale campaign and turning on a new one was a big move for us.

The old scale campaign had a structure I did…